This exfoliating bar comes wrapped in paper and materials that dissolve in water.
Goop wellness brand founded by Gwyneth Paltrow and evolvetogether, the luxury, clean personal care brand has partnered to launch a first-of-its-kind exfoliating bar soap.
This soap bar meets goop's clean-certified standards and comes wrapped in paper, made out of materials like wood pulp that disappears under running water in seconds, leaving no trace.
Cynthia Sakai, founder and CEO of evolvetogether, said,
"We are thrilled to share this labor of love in partnership with goop. We're not just offering an alternative; we're establishing a new standard for people- and planet-friendly personal care products. By blending beautiful design, effective performance, and responsible luxury, we're taking our first significant step toward making a positive impact in the hospitality space—one soap at a time.”
After two years of development, the brands have perfected a travel-size exfoliating bar soap with completely dissolvable packaging, featuring a high-performing clean formula and fine fragrance that enhances the guest experience and leaves skin supple.
Gwyneth Paltrow, Founder and CEO of goop, commented,
"At goop, we are constantly looking for ways to elevate the every day. For this evolvetogether collaboration, Cynthia and I took the idea of a bar soap and made it covetable, giftable, and luxurious, both for consumers and the environment. Housed in a first-of-its-kind biodegradable and dissolvable packaging, this product aims to reduce the environmental impact, especially when traveling. We loved the idea of making it a travel-friendly gift set, something you could feel wonderful about giving to others or even yourself.”
Sakai added,
"This low-to-zero-waste bar soap shows how luxury and responsibility can coexist in personal care. Knowing that Gwyneth shares similar values, it made perfect sense for us to collaborate for a good cause to create a product kind to people and our shared planet."
The formula includes fine coconut shell powder for a gentle, non-stripping cleanse, shea and murumuru butters, and olive oil for moisturization, and licorice root for skin barrier support.
This exfoliating soap is available in evolvetogether's signature spicy wood fine fragrance, havana (head notes of cardamom; heart notes of vetiver and violet; base notes of cedarwood).
Goop is also an advisor to and equity holder in evolvetogether.