We all know how important a good shower or bath can be when it comes to de-stressing after a long day. And while you may have your routine down with cleansing shampoo, smoothing conditioner and fresh face wash, your soap and body wash could probably use an upgrade. That's where our list of the top Black-owned soap companies comes in. We've rounded up a list of some amazing Black-owned businesses, such as John Legend's Loved01, Bevel, buttah. by Dorion Renaud and Alaffia that have an array of products suited for almost any skin need.
Black-owned soap companies are making a mark on the beauty industry — from soaps for eczema-prone skin to those that use nourishing ingredients like cocoa butter, shea butter, raw African Black soap and more. So, whether you're looking to find a new bath time ritual or want to support underrepresented brands, this list has plenty of options to choose from. Plus, some of these brands are even Good Housekeeping Beauty Award winners, meaning they underwent rigorous testing in the Good Housekeeping Institute's Beauty Lab.
Ahead, discover some of the best Black-owned soap companies you can shop online right now. And while you're at it, be sure to check out the top Black-owned brands on Amazon and some of our favorite Black-owned fashion labels.
1
Loved01 Face + Body Wash
Created to make skincare for melanin-rich complexions more accessible, John Legend's line includes moisturizers, shaving cream and more. The Loved01 face and body soap is formulated with a melange of sea buckthorn, rosehip oil, shea butter, jojoba oil and green tea that work to nourish skin, while the juniper and cypress aroma uplifts your senses. Pair it with the Loved01 hand wash to upgrade your whole cleansing routine.
2
Bevel Natural Soap Bar
Tristan Walker started Bevel in 2013 as a means to offer men who have coarse and curly hair a line of products that will help them take care of their tresses — especially when few products on the market cater to this niche. Bevel is best known for its line of safety razors, but its soaps are equally worthy of hype.
The Bevel soap bar is made with ingredients like jojoba seed powder and cocoa butter with the addition of pumice for an exfoliating finish. Reviewers on Amazon and the brand's website alike love how the soap leaves their skin feeling hydrated while providing a great lather.
3
Alaffia Everyday Shea Body Wash
Now 17% Off
Founded in 2004, Alaffia is a brand started by husband and wife duo Olowo-n’djo Tchala and Prairie Rose Hyde. Aside from making budget-friendly, shea-infused skincare, Alaffia's mission focuses on giving back to African communities. The brand partners with the Global Alliance for Community Empowerment (GACE) and other organizations to alleviate poverty and promote gender equality.
The Everyday Shea soap comes in a vanilla mint scent and uses ingredients like shea butter and coconut oil to nourish dry skin. The body wash is even a GH Beauty Award winner. “It smelled invigorating but not overpowering, and my skin didn’t feel tight post-shower,” one tester commented.
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4
Urban Hydration Bright & Balanced Aloe Vera Face & Body Soap
Husband and wife duo Psyche and Vontoba Terry created the Bright & Balanced brand after their mutual struggle with dry, flaky skin. One of the brand's best-sellers is the aloe vera soap bar, which uses a coconut oil blend to cleanse and hydrate dry, dull skin. The clever, bumpy design even allows this bar to double as a massager for an ultra-relaxing experience.
5
buttah. by Dorion Renaud Oatmeal Cleansing Bar
$16 AT AMAZON$15 AT NORDSTROM$15 AT BLOOMINGDALE'S
Fed up with the lack of skincare options for his complexion, Dorion Renaud created Buttah in 2018 to help address the unique needs of melanin-rich skin. The brand carries vitamin C serums, facial shea butter, body wash, bar soaps and beyond to address common skincare problems like hyperpigmentation. The oatmeal cleansing bar is made to cleanse and exfoliate the skin to leave behind silky-feeling skin.
6
Shea Radiance African Black Soap Body Wash
Funlayo Alabi, the CEO and co-founder of Maryland-based skincare company Shea Radiance, created her brand to empower women across the globe. Using shea butter from women's cooperatives in West Africa, Shea Radiance encourages economic prosperity while sourcing nourishing ingredients.
If you struggle with dry or uneven skin, this African Black Soap body wash is worth a try. Made with a blend of shea butter, coconut oil, charcoal and oatmeal, it claims to deeply hydrate while soothing skin. It even comes in an unscented version for sensitive skin.
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7
Terra Persimmon + Oat Milk Soap Cube
Since its inception in 2017, TERRA-TORY's mission has been all about providing an alternative to mainstream skincare by using FDA-regulated ingredients like shea butter, avocado oil, oatmeal and more.
Founder Kimberly Waldropt suffered from eczema until she discovered that whole foods like avocado and oatmeal helped her skin. Made with oat milk and persimmons grown in Waldropt's grandmother's own backyard, TERRA-TORY's soap cube is designed to help soothe dry, itchy skin. Its heavenly sandalwood and cinnamon scent offers a luxurious olfactory experience, too.
8
Nubian Heritage Lavender and Wildflowers Liquid Hand Soap
Over 20 years ago, Richelieu Dennis, Nyema Tubman and Mary Dennis started the brand Nubian Heritage. Their goal? To create products that merge global healing traditions with modern wellness.
The brand's line of body and hair care is formulated with shea butter sourced from women's co-ops in Northern Ghana, helping to promote the region's economic prosperity. One of the brand's best-sellers is the Lavender and Wildflowers Liquid Hand Soap. Amazon reviewers love its hydrating effect and fabulous scent.
9
Sade Baron Morning Glory Soap
Mother and daughter duo Sade and Rachel started Sade Baron back in 2016. Frustrated by the lack of soaps with eczema-friendly ingredients, Sade called on her decades of experience treating her own skin to create a line of soothing cleansers and moisturizers. Sade Baron has a slew of products designed to help with specific shopper concerns such as psoriasis, contact dermatitis and eczema.
The Morning Glory soap bar featured here is made to smell just like your favorite cup of joe, thanks to the inclusion of exfoliating, antioxidant-rich coffee granules inside. An infusion of fatty acids, olive oil, coconut oil and cocoa butter also deliver plenty of hydration to your skin.
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10
CEYLON Body Wash
Founded by Patrick Boateng II, Ceylon harnesses the antioxidant properties of black tea to improve skin's texture and promote healing. The brand sources Ceylon tea directly from Sri Lanka in hopes of helping create a new legacy for the region beyond its colonial history.
Ceylon's body wash gently removes dirt and oil from skin without stripping. It's formulated with witch hazel, a natural astringent, as well as lactic acid, glycolic acid and black tea for a smoother, more even complexion.
11
Blade + Bloom Rich Cleansing Bar
Founder Terri Foster is a lover of skincare and fragrance, and it's through this love that she created her Chicago-based apothecary, Blade + Bloom. According to the brand, each of her products — which includes fragrance oils and bar soaps — are crafted in small batches and packaged in recyclable or reusable containers.
The My Daddy's An Earl bar soap is fragranced with juniper, palmarosa, katafray and black pepper essential oils and made with ingredients like olive, coconut and castor oils, shea and cocoa butter, activated charcoal and sea salt.
12
Hunny Bunny Goats Milk, Oats and Hunny
Started by 12-year-old Nya and 7-year-old Zuri, Hunny Bunny creates handmade products that are designed for all families. The Washington, D.C.-based business specializes in body care made with mostly food-based ingredients you could find in your kitchen, such as oatmeal, honey, cocoa powder and olive oil.
There are a ton of body bar options to choose from, including ones with some delicious scents like chocolate and vanilla and cherry almond swirl. Our pick is the Goat's Milk, Oats and Hunny bar enriched with vitamins A, B, C and E.